A school uniform price war has broken out between two Yorkshire supermarket giants that could hand hard-pressed parents summer savings.
Bradford-based Morrisons has announced a "one price fits all" promotion and has launched its first primary school clothing essentials range at the flat price of 2 – whatever the item, whatever the size.
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Leeds-based Asda is also offering some schoolwear for 2. The rock bottom prices will be welcomed by many families.
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Research commissioned by the Department for Children, Schools and Families found that, on average parents spend around 683 a year funding additional costs for primary school children and 1,195 on secondary pupils, often laying out the majority of these costs at the start of the school year.
The Morrisons primary school range includes shirts, polo tops, trousers and skirts for pupils aged three to 10.
Rachel Bainbridge, the company's school essentials buyer, said: "This time of year is tough on parents, which is why we've made sure that we are offering our very best prices on kids' clothes.
"At 2 per item, cost-conscious parents can get five pieces for a tenner – and you don't need an A* in Maths to work that out."
"Any mum will tell you – you can never be sure when kids might have a growth spurt, so buying clothing can be a nightmare.
Asda's George schoolwear range includes polo tops, shorts, sweatshirts, cardigans, skirts and trousers from 2 or 3.
The company's website says: "We believe our new range of school uniforms offer better quality than ever before.
"We've listened to what you've told us, and this year our new and improved range of school clothing not only gives quality, styling and price, but also offers everything you want when choosing your child's school uniform."