Asda is to offer staff “nativity leave” to ensure they don’t miss out on their children’s festive school play, following research which showed that one in three working mums believe the annual nativity play is one of the top things they can’t miss.
According to its latest “Mumdex” report, which includes responses from 5,500 Asda mums, working parents are worried about missing out on their child’s key milestone moments due to work commitments.
Hayley Tatum, Asda’s executive people director, said: “There’s no doubt working mums have a lot on their plate at this time of year and we don’t want our colleagues to miss out on the things that are really important to them this Christmas.
“Technology might help to take the pressure off busy working parents on a daily basis, but we know that it’s just not the same watching your child’s milestone moments back on a smartphone.
“‘Nativity Leave’ gives parents the opportunity to take time off for the school Christmas play or simply for some much needed family time outside of normal holidays.”
She added that the scheme will give Asda colleagues planned, unpaid time off to attend their child’s school play.
Asda said that “nativity leave” won’t just apply to people with children. If people want to take time off to do their Christmas shopping, see friends or for any other purpose they can take time off and they don’t need to give a specific reason for it.
The latest “Mumdex” research also revealed that traditional values are more important to mums this Christmas Day than technology with 35 per cent planning to totally ban technology from the Christmas dinner table this year.
The average family plans to spend an hour and 20 minutes playing board games on Christmas Day, compared with 25 minutes on social media.