Just days after reality TV star attempted to ‘break the internet’ by balancing a champagne glass on her bottom, Asda have attempted a similar stunt in order to sell their budget Christmas bubbly.
The striking image of Kardashian firing champers over her head into the glass made headlines across the globe and provoked a firestorm of debate.
Now the Leeds-based supermarket is lampooning the image to launch of its Pierre Darcys Champagne for a cheeky £10.
With 40 days to go until Christmas, the supermarket hopes the advert will see the public get behind the offer.
A spokeswoman said the store was expecting to sell more than a million bottles this year.
Asda’s champagne buyer Ben Mistry said: “There’s no bum deals on wine at our stores this Christmas so don’t miss out and end up the butt of the joke at your Christmas party.”