Friends hope Justine, from Alwoodley, Leeds, will trounce the other housemates in the ultimate TV realty show and steal the £70,000 top prize.
And we're urging the whole city to get right behind her and vote the Leeds lass to victory.
The Yorkshire Evening Post is joining together with friends and family of Big Brother contestant Justine Selman to make her a winner.
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The 27-year-old is already guaranteed a two-week stint in the house as she has not yet been nominated for eviction, but we are urging the people of Leeds to make sure she stays until the end.
Justine, a toy sales manager is settling in well in the house and is becoming a firm favourite with viewers.
The 12 contestants are all hoping to stay in house for the full ten weeks and to scoop the £70,000 prize money which friends say she will give to cancer research.
If previous contestants are anything to go by, just appearing in the series is likely to boost their income with offers of television work and publishing contracts.
Justine was one of a group of friends who call themselves The Pink Ladies. They went through nursery, primary and high school together and included Hayley Hymen, who died in April last year from a rare kidney cancer.
Hayley, 26, did charity work for Cancer Research UK and Justine and her friends carried out her wishes by raising thousands of pounds through fashion shows, auctions and parties.
The Leeds office of Cancer Research UK is right behind Justine Selman to win Big Brother.
Nicki Embleton, regional press officer for the charity said: "Justine has been helping to raise money for Cancer Research UK for over a year now so we were very excited to see her in the Big Brother House. We already know what a special person she is and are sure that she will do well in the show."
louise.male@ypn.co.uk