Hundreds of underprivileged children and teenagers in Leeds will wake up to a special gift on Christmas morning, thanks to a huge donation from Poundworld.
The bargain retailer has donated £5,000 worth of gifts to the YEP-backed Mission Christmas appeal, which aims to ensure that no child goes without a present.
Last year saw 18,000 vulnerable and deprived children wake up to a gift on Christmas Day after more than £900,000 worth of gifts were donated.
Once collected, the gifts are distributed to children through organisations such as Candlelighters, Leeds Children’s Hospital, Barnardos and children’s centres.
And the gifts from Poundworld, which has its head offices in Normanton, were gratefully received by staff at Radio Aire, whose Cash4Kids charity runs the appeal.
Poundworld’s chief executive Chris Edwards said: “Poundworld Retail is delighted to be able to support the Mission Christmas campaign.
“As a father myself, it’s heart-breaking to think of children in our region going without presents on Christmas morning.
“That’s why it’s so fantastic that Poundworld is able to give something back to the community and make a difference to these youngsters.”
Cash4Kids charity manager Lisa Sullivan said: “It is overwhelming to have the support of the Poundworld group, especially as Chris Edwards is a local Yorkshireman himself.
“These gifts will help make hundreds of children smile this Christmas and thanks to them we can help more children than ever before.”
Readers can donate new and unwrapped gifts, suitable for babies right up to 18 year-olds, to drop-off points across the city, including at campaign supporters’ Crown Point Shopping Park.
Nicola Furbisher, managing editor of the YEP, said: “We want to do all we can to ensure every child in our region gets a present to open on Christmas morning this year.
“It’s a magical time of year that everyone should be able to enjoy but we need your help to make Leeds children’s Christmas wishes come true.”