Before the main event, though, we've got Leeds-Bradford band Talk To Angels. They cross epic rock moves with some distinctly emo-esque, impassioned vocals. Sometimes this works well, but at others the vocals jar against the simple anthemic shapes of their fantastically bass-heavy sound.
They're largely well-received though by a crowd that, we have to presume, is full of T4 viewers. That's because Channel 4's Sunday broadcasting is where main act Envy & Other Sins first came to prominence, winning last year's T4 Mobile Act Unsigned competition and, with it, an instant fanbase of eager young ladies who like their guitar pop tuneful, a bit quirky and delivered by good-looking, unthreatening young men with interesting hair.

With their wacky bits of stage decoration, including standard lamps and a stuffed pheasant, and decked out like extras from the country house scenes of Atonement, the band are obviously keen on image. It could feel a little cynical, but there's no trace of guile in their stage presence.

Keyboard player Jarvey Moss has great fun with the noises he gets out of his synth and drummer Jim 'McDrum' Macauley obviously thinks he's got the best job in the world, as his two expressions are either lost-in-music rapture or sheer glee. He's fond of spinning his sticks with his arms held aloft, but he does it with such innocent pleasure that instead of hating him for being a show off, you just want to go straight home and learn the drums.

Their debut album forms almost all of their set tonight and we're treated to powerful performances of Step Across, The Company We Keep, Almost Certainly Elsewhere, Man Bites God, possibly the album's strongest track Don't Start Fires, and Morning Sickness. Then there just a brief pause to pay respect to the stuffed pheasant, with front man imploring us all to shout "Pheasant" loud enough to be "heard in Bradford", before it's back to the album with the catchy Talk To Strangers.

The one deviation from blasting through the album comes when an audience member yells for the band's very first single, Prodigal Son. The band claim not to have played the song for a couple of years but swiftly launch into a rendition of the song so polished I start to suspect that the audience member was a plant.

Interestingly, this is the first point that the crowd start dancing, something which the band capitilise on by then firing off current single Highness, a slice of guitar pop perfection with some brilliant vocal harmonies. It would be number one if more people got to hear it.

The band bring the set to a dramatic end with the album closer Shipwrecked, having proved themselves to be strong contenders for major success. The fact that they won their record contract thanks to a TV show and that they fancy themselves as some kind of guitar pop league of extraordinary gentlemen with their fancy hair and raffish garb might lose them credibility, but ultimately Envy & Other Sins are purveyors of such joyous, life-affirming songs that it seems impossible to think that they won't find a huge, hungry audience.