Ahead of the Rio 2016 Olympic Games, Sheffield lingerie brand Panache has teamed up with Leeds gold medallist boxer Nicola Adams on a sports bra range championing women of all shapes and sizes.
The Olympic champion models the Panache Sport collection for Autumn Winter 2016, joined in the campaign by Panache team members.
The launch follows Panache’s trailblazing ‘Modelled by Role Models’ campaign, featuring six women chosen for their individual strengths, achievements and healthy body image. With its latest campaign, Panache Sport hopes to reinforce key messages that women of all shaped and sizes can go out and take part in sport.
The bestselling Panache Sports Bra is said by the brand to banish 83 per cent of breast bounce through innovative technology by encapsulating each breast and holding, supporting and reducing movement in all
directions. Available from a B cup up to a J cup, the bra design is influenced by the trend for high-impact sports. Each bra has moulded seam free inner cups which fully encapsulate, offering control and a defined shape. The breathable fabric also allows for a comfortable and dry workout, while the wide cushioned shoulder straps disperse pressure when exercising.
To coincide with the Rio 2016 Games, the Panache Wired Sports bra comes in a rich teal shade teamed with an ‘Odyssey print’ – an ode to the vivid colours of Brazil. It is also available in a digitally designed Neon Pixel Print multi colour pattern on a black base, and in black, white and grey.
The Non Wired Sports Bra, along with core colours of Black and Latte, will be available in patriotic Red, White and Blue marl and also the Neon Pixel plain, a vibrant Pink solid colour with black piping.
Non Wired Sports Bras, 28DD-40GG, £38,www.panache-lingerie.com