Yorkshire hair style and colour specialists Westrow has some chic styling ideas for the summer. Stephanie Smith finds out more. Plus video of how to get soft waves, and new beauty product picks of the week.
From the beach to bridal looks, Steve Rowbottom at Westrow has put together a series of beautiful new hair styles and themes to ring the changes for the new season ahead.
The beach wave is a classic summer look, but takes on an edgier feel for this year with wet-look crisp curls.
Taking inspiration from Julien Macdonald’s London Fashion Week show, with crunchy thick waves, and from Alexander Wang, with a ‘70s surfer girl look, create a beach-ready style by applying lots of L’Oreal Professionel Techni Art Wild Stylers Beach Waves, then scrunch the hair for added texture, until a beachy towel-dried look is achieved.
Finish by pulling Kerastase Styling Baume Double Je through the ends of the hair for added structure, and add a pop of tawny rose pink blush/bronze to the apple of the cheeks for a sun-kissed glow.
The next hair look is inspired by Anthony Turner for Erdem, perfect for brides and special occasions, and capturing the spirit of a 16th century girl sailor with romantic wispy braids and dishevelled braided buns.
Prep the hair with L’Oreal Professionel Techni Art Pli, a thermo modelling spray which creates volume and grip. Braid the hair into two pigtails and wrap around each other into a bun. Then, to perfect the catwalk look, tease hair out from around the face and finish with a black bow.
Meanwhile, Westrow technical director Jenny Pelter has unveiled her top colour trends for SS17.
Pearl Blonde brings light pearly tones for a soft transparency, giving the feel of blonde bombeshell with a punk edge.
Soft candy shades also rocked the runways and look set to be a summer hit, with pastel pink milkshade tones seen at Vera Wang and pastel dreadlocks at Marc Jacobs. Look out too for hot copper looks, and slicked-back spray painted hair in bold red and blue, lilac and pink.
Go online to YorkshirePost.co.uk/fashion to see Westrow’s Daniella Liliu create dreamy soft waves.