Banana Kick will be working across all media to promote and raise awareness of the season's biggest and most prestigious events with the highlight being the Ashes Test Match in August 2009 – back at Headingley for the first time in eight years.

The stage is set for the biggest year in YCCC's history with a one day international match against Sri Lanka and domestic trophies including LV County Championship, Twenty20, Friends Provident Trophy and the Nat West Pro40 league.

Kate Edge, senior marketing manager at YCCC, said: "We are very pleased to appoint Banana Kick. It's set to be a very big year for us and it was vital that we have the right agency partner in place. Their understanding and experience of this sector along with their passion for sport made them stand out from other agencies."

Gary McCall, director of Banana Kick, said: "We're delighted to be working with Yorkshire County Cricket Club, one of the highest profile sports brands in the country. Our appointment also demonstrates that our sports and leisure marketing expertise is very attractive to brands operating in the sector."

Banana Kick was founded earlier this year by Mr McCall, who is chairman of Leeds Media, and fellow former director of Leeds agency Poulters, Nick Goring, to specialise in the sports and leisure sectors.

As managing director and client services director, the pair worked together at Poulters for more than 10 years. Both exited the agency earlier this year following its takeover two years ago by the Wakefield-based Bezier Group – Mr McCall leaving in February and Mr Goring in June.

Bezier has since announced that it was axing Poulters.

Both Mr McCall and Mr Goring have previously worked on major national
campaigns for clients including Manchester United, Spirit Group, William Hill, Meadowhall, Pepsi and Sport England. Their new agency is based in Leeds, but services clients across the UK.