WHSmith Leeds stores partner with Deliveroo so customers can have stationery and books delivered

WHSmith has joined forces with Deliveroo as it continues to expand further from its traditional takeaway delivery business.

The online delivery operator said it will be able to deliver a raft of products, from printer cartridges to bestselling novels, to customers in 20 minutes.

It is Deliveroo’s first major leap into general merchandise although the company has rapidly grown its retail operation since the pandemic struck, linking up with supermarkets such as Sainsbury’s and Waitrose.

WHSmith is launching the partnership on Tuesday in Reading, Berkshire, and will roll this across nine more stores over the next week, covering Richmond, south-west London, Muswell Hill, north London, Chiswick, west London, Brighton, East Sussex, Cambridge, Oxford, Leeds, West Yorkshire, St Albans, Hertfordshire, and Guildford in Surrey.

The trial will offer about 600 WHSmith products to customers.

This will include stationery and home-working equipment, children’s revision guides, technology accessories including airpods and best-selling books.